E-Commerce Network
Paid for by FOMIN -
BID- FIA
General Objective
Expand the commercialization of agricultural, fishing and
artisanal products of small producers within Ecuador, contributing to improve
their competitiveness in the global marketplace by streamlining and optimizing
current relationships and by developing new diversified ones.
Specific
Objectives
Unroll a pilot program to introduce new commercial tools based
in digital images and electronic, online catalogs allowing an affordable and
profitable new enterprise for small producers.
Strengthen the commercial capacity of the producers through
improving the manner of presentation of their products so that the demands of
the global market may be satisfied by taking advantage of new and powerful
technological tools and enhancements.
Key Elements of the
Project
Development of a toolbox of technology assets to facilitate
the creation of online, electronic catalogs.
-
Establish a network of agricultural, fishing and
artisanal organizations.
-
Offer technical assistance to organizations in the
areas of management, design and marketing
-
Give rise to a technical unit responsible for network and
logistical assistance to all organizations in terms of
E-Commerce.
-
Design promotional mechanisms and tools to process and
relay the results of electronic marketing campaigns.
-
Implement a training and technical assistance plan for
the improvement of processes.
-
Regular trademarking, patenting, and registering of
products.
The Benefited Groups
They are 13
organizations of agricultural, fishing and artisanal producers, made up of
peoples of different ethnic cultural backgrounds from the Andean, coastal and
rainforest regions of Ecuador. These registered entities have various years of
experience in production and commercialization.
Their work
is at the heart of the economic development of their communities and cities
through social undertakings that generate work, hope, education and a culture of
caring.
The level of
technology of production is appropriate to the particular community and
preserves traditional practices and methods. The wares produced are renowned for
their quality and constant innovation in both the national and international
economy.
E-Commerce Network