Visibility, Credibility, and Trust
"Every transaction, large or small, local or international, on-line or off,
is built on a relationship of trust"
The explosive proliferation of on-line catalogs offers an ever expanding array of choices from vendors all over the world. However, because it is so easy for anybody to upload a web catalog, any criminal or incompetent can offer items they will or can not deliver. Trust, more than technical considerations, has become the main limiting factor to global e-commerce.
OpenEntry has five features that assure trust:
- referral system enables anybody to place a specially constructed link to any OpenEntry catalog on their web site or e-mail thereby conferring their reputation to the OpenEntry vendor. The OpenEntry server software tracks this referral for both B2C and B2B transactions so that the referrer can collect a commission on the resulting sales generated at the vendor's catalog.
- Any well regarded business network (for example, chamber of commerce, industry association, or trade promotion organization) can aggregate their members' catalogs into a "metamarket" generating visibility and credibility better than the members can achieve one-by-one.
- Free live chat is built into OpenEntry and is very useful for answering buyers' questions in a direct way that raises their confidence level. The impersonal computer aspects of the Internet can be balanced with real time communication.
- OpenEntry's automatic search engine optimization enables buyers to easily find what they seek. Metamarket managers can prepare specialized pages containing their premier selection of the offerings of their members as well as a generalized search. For example, a Google search for "fair trade candles" returns a #1 listing of a page containing the results of an internal search for all the candles of all the members IFAT. If IFAT purchases this term on Google, it can practically assure its members that their products will appear at the top of any paid search for a fraction of what would be required for each member to achieve it on their own.
- Rating system (coming soon) allows any retail or wholesale buyer to rate the vendor after the transaction has concluded, thereby establishing an independent cumulative evaluation of their profficiency and integrity.
No other e-commerce platform provides this range of trust building mechanisms. Buyers concerned with the integrity of vendors they have never met can begin their searches on the metamarkets of organizations that they know and respect.>> Full list of trusted markets
