Search Engine Optimization
OpenEntry automatically delivers consistently high (typically #1 - 3) rankings with the major search engines. For example searches on www.google.com and www.yahoo.com both deliver a #1 ranking for "decorative giftware", the industry standard term used by all the vendors at the New York Gift Show and major trade fairs. Many other terms such as "village life scene", "vestido bordado", and "Glaser nudes" generate very high rankings for OpenEntry users.
The reason for this valuable quality is OpenEntry's thoughtful systems design that incorporates the following features:
- The input interface makes it easy to input appropriate key words and meta-tags.
- OpenEntry product page is created with a static URL that the search engines can easily find. In contrast, most sophisticated e-commerce systems create their product pages with a lot of gibberish, like symbols such as '?,' '=,' $,' or '%.' (For example, a typical dynamic URL might look like this: http://yourstore.com/store/CategoryPage?pls=id5&clist=03258f0014009f). Since they are created dynamically as they are requested by the viewer, they don't sit still long enough for the seach engines to find and index them.
- The product name and code number is automatically assigned to the title of each page.
- The web traffic analysis tool that comes standard with every OpenEntry account makes it easy for you to see which search terms are attracting the most traffic so you can add more similar terms.
- You can rename the URLs to be more "search engine friendly " - for example www.OpenEntry.com/ifat/EN/10000062.html was renamed to www.OpenEntry.com/ifat/EN/Fair-Trade_Candles.html, thereby resulting in a #1 Google ranking.
- Besides analyzing the key words, meta tags, and text, the search engines also look for the volume of web traffic to the site as well as the number of links to and from it. Because your site is part if the larger OpenEntry "family" with thousands of catalogs/products, the search engines "think" that your site is larger and more active than it is and, consequently, assign it a correspondingly higher ranking.
- OpenEntry is also giving out hundreds of copies montly of a version of the client that can upload catalogs by FTP to servers all over the world and each page has "Published with OpenEntry" with a link back to the OpenEntry server (see www.kelgraphics.com). This makes the OpenEntry server, and any catalog hosted there, appear very popular to the search engines thereby automatically boosting their rankings.
- Because www.OpenEntry.com is in the top 0.2% of all the millions of web pages on the Internet (in terms of web traffic according to www.Alexa.com), the "spyders" automatically know to search it frequently to find new URLs including your catalog. That means that your site and products will be listed on all the major search engines automatically in a few days instead of a few weeks.
What this means is that with no effort on your part, your catalog and the product pages in it will automatically start showing up higher and higher on the search results of all the major search engines within a short time from launch. With just a bit of fine tuning, it can climb even higher.
In some situations, certain users prefer that their products not be indexed by the search engines for example if they have exclusive designs they don't want copied. For these cases OpenEntry has a "hidden page" feature and another that instructs the search engines to ignore specified pages. Viewers can only access these pages after the vendor sends them the specific URL.
